It could be a laudable goal like running the marathon or a personal vision or target that you work towards.
Like you, Uranus Wiper has goals too. These goals and our desire to do a little good embody everything we try to do as a socially conscious small business.
We call ours Big Hairy Audacious Goals (BHAG) and they are to:
Instead, they are a stretching set of audacious, we definitely cannot achieve this, hairy, out of this world, put a man on Uranus difficulty level cross planetary goals.
Yes it might take a monumental effort to keep Uranus and Earth clean but with your help, we will do it one wipe at a time.
Let our BHAG be your BHAG
In line with one of our big hairy audacious goals of Keeping Earth Clean, we have integrated automatic carbon emissions offsets into our deliveries. This makes every Uranus Wiper delivery to you completely carbon neutral and that much greener. To be clear, offsets are not a replacement for taking actions to reduce our carbon footprint—they are a last resort to compensate for emissions we can’t currently avoid.Our offsetting is made possible through our partnership with Shopify and Pachama who ensure our emission offsets are directly invested in the Jari Pará Forest Conservation Project. The Jari Pará project is certified by Verra/VCS and is anticipated to prevent over 15M tons of Co2 that would have otherwise been emitted.
What are carbon offsets?
A carbon offset reduces the amount of CO2 in the atmosphere so the increased greenhouse gases (in this case from delivering Uranus Wiper to you) have a net impact of zero. For example, if a truck releases 150 g of CO2 in one mile, taking actions to preserve a forest remove an equal 150 g of CO2 per mile from the atmosphere will offset the carbon emissions from that shipment.
Are offsets the perfect solution for mitigating emissions?
Absolutely not. We're sure you've come across jokes or articles that validly criticise offsets. Our favourite is the website that allows you to pay £2.50 to carry on cheating while funding “monogamy-boosting offset projects”. In effect, you pay someone else to stay faithful.
We get it.
However, the reality is that going carbon neutral today is not possible without the use of offsets for most small businesses like ours. In this way, carbon offsetting enables us (and you) to take immediate, impactful action on climate change.
Is there anything needed from me for Uranus Wiper to offset my delivery?
No! We will be offsetting carbon emissions for every order shipped automatically!
What does Pachama do?
Pachama uses a algorithm-based monitoring technology to analyze satellite images of forests to provide accurate estimations of carbon storage and capture to provide additional verification.
What is the Jari Pará Forest Conservation Project?
The Jarí Para REDD+ Avoided Unplanned Deforestation project is a Verified Carbon Standard certified project. Our funds will go towards protecting the existing forest, improving the biomass through better forest management practices, and verifying the progress of the project.
Learn more about the Jari Pará Forest Conservation Project